Two Minute Drill: Challenges to Prosperity
What’s up Kaizenovators, happy Tuesday Two Minute Drill. Today I’m coming to you from what looks like to be a little town in Bavaria, Germany, but I am not. I am here in Leavenworth, Washington. Which is a little town in the center of the state. This town was founded during the railroad boom and the homesteaders in the 1800s. When the depression hit, this town went into a deep economic spiral. Today’s topic of conversation is how to turn challenges into prosperity.
Differentiation Create Prosperity
When the depression hit, this town went into a deep economic spiral. It took about 60 years for the people who remain in this town to figure out that they need to do something and get this town more viable economically. What they did was they decided they were going to create a Bavarian town in the middle of the US, in the middle of the state of Washington. They privately funded and redecorated all of the buildings in this town with a Bavarian theme. Now, this is a serious travel destination for people to come and visit, especially during this time of year, which is Octoberfest.
What are the lessons to be learned?
The first lesson to be learned is that there is opportunity in every challenging time. They suffered through some tough times during the depression, and although it took several decades, they figured out how to make this town economically viable and prosperous.
Two, differentiate yourself. This is an incredible little place, there’s nothing in the US that I’ve ever seen that looks like this, It is so different and cool. I remember seeing it in a travel magazine and thinking, God, one day I’d love to visit here. Luckily enough, I had the opportunity to be in Washington this week to speak at the Washington State Chiropractic Association meeting, and I figured I might as well check it out because I’ve always wanted to come here.
Leavenworth, Washington, it’s all about finding opportunities and challenges and making sure that you learn how to differentiate your business and your brand to create prosperity.
That is this week’s Two Minute Drill. Hope you guys have a great week and I’ll talk to you next week.