Why LEVELING UP is a skill most chiropractors never learn… And what you can do about it

Why LEVELING UP is a skill most chiropractors never learn… And what you can do about it


In chiropractic school, we learn how to help patients achieve health and well-being naturally and holistically. What a GIFT! We create miracles every day in our practices. And, as years of practice accumulate, and with additional clinical training, we add more tools to our clinical toolbox to level up and help even more people. But what about running the business? What about pushing through a perceived or real ceiling for our practice? Why are SO many chiropractors stuck and can’t get to their next level of genius? The answer is many times a lack of knowledge. Chiropractors stuck at the same level don’t even know what they don’t know. It’s called the Dunning-Kreuger effect.

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They are stuck in the peak of “Mount Stupid” (high confidence, low competence) or the “Valley of Despair” (low confidence, low competence). My goal is to guide you along your journey up the slope of enlightenment by sharing the key constructs of breaking through the ceiling and leveling up. Here’s where it starts:










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Nothing is harder than leading a team of people to a BIG vision. It starts with you, the leader. The business science says one of the most important traits of being a great leader is self-awareness.  We must understand how to leverage our strengths and account for our weaknesses. Utilizing validated personality tests and strength assessments in regular intervals will provide insights as to who you are, what you believe, and how you behave – a critical element of your core value’s DNA. Moreover, benchmarking your scores on assessments like Angela Duckworth’s Grit Scale® will provide a great benchmark upon which to improve.

Another critical step in evolving your leadership skills is performing regular 360s. You want to have your team evaluate YOUR performance. Yes, that’s what I said. It will help you to uncover blind spots that are holding you, your team, and your practice back.  It can be a painful exercise, but the gain is worth the pain.


I read Jim Collins’ book, Good to Great, many years ago. But one of the main lessons that have stayed with me is “First Who, Then What.”  It’s so damn true. You can have the most amazing idea, product, service, strategy, etc., but none of it matters unless you have the right people to make it all happen.

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So have the right people, in the right seat, doing the right work, at the right time, the right way. Where does all of this begin? A smart recruiting strategy that focuses on finding individuals that align with your core values. Doing behavioral-based interviewing, personality/strength assessments, engaging onboarding, and continuous training and development all increase the probability of building a winning culture that can be tenacious in tough times and explosive in great times.



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Musculoskeletal conditions continue to be the top cause of disability worldwide, so there is no shortage of potential new patients. What there is a shortage of is leaders who work every day to identify and hone their zone of practice genius that is like no other healthcare provider.

Seth Godin, arguably the world’s best marketing expert stated, “The only way to be indispensable is to be different.” If your practice is gone tomorrow, and someone else can fill your role, you have not properly differentiated. Hitting that ceiling of growth? Find innovation and breakthrough!




There’s only one thing worse than not being able to acquire new patients…not being able to keep them. The business case is obvious, but it goes even deeper. Patients who don’t complete care plans may have their issues come back, and those are the patients who can ultimately kill your brand… “They didn’t help me.” It doesn’t matter that they stopped too soon, and didn’t adhere appropriately. They believe their poor outcome is YOUR fault, and their perception affects your reality.


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Patient education alone is not enough to drive retention to a prescribed care plan. It’s about building trust and meeting patients where they are. The most successful practices build strong and deep relationships with their patients AND create remarkable experiences both offline and ONLINE. Digital experiences are not the future. Patients are expecting a digital experience with their doctor now, and those who fill this need are the ones who break through and level up.


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HIPAA, OSHA, CEU’s…I mean how many more acronyms do we need?!? The bottom line, it’s probably the least fun part of our careers, but it’s a requirement, so suck it up cupcake. Building simple and effective processes to train your team on these critical responsibilities may not grow our practices, but it certainly ensures that we aren’t fined by the regulators and end up in jail, or worse, in front of our regulatory boards!

And guess who else wants your money? Insurance companies have line items on their P&L’s for provider recoupments. If you don’t have your documentation in order, sooner or later you will pay the piper. Doing voluntary coding and documentation audits helps you to identify your weak points, and shore them up. Do it now, because if you don’t, the price to pay can put you out of business.


Kaizenovate! Yes, that’s what I said. Make a conscious decision to continuously improve and innovate. It could be in one big step, or it could be 20 little steps, but staying stagnant is the surest possible way to never being able to level up and build the practice and life you want and deserve.

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When you take a step back, look around, and connect with patients in a human-centered way to identify what they need and value, opportunities to innovate value are endless. New CPT codes are created every year, and with the rise of digital health, there are REAL opportunities for healthcare professionals to create exponential value and get paid appropriately for it. Early adopters will be the winners in this game, and so will their patients.


🛑We’re super pumped to announce that we’ve gathered all the summit insights and packed them into a nifty bundle designed specifically to help you break through, grow your practice exponentially and become the chiropractic rockstar you know you are! 🚀

Feel like you’re smacking your head against a wall? Dealing with the same challenges on repeat? Haven’t found the secret to ultimate chiropractic freedom? Well, my friend, this is your neon-lit billboard sign, and you’re in the right place at the right time. 🎯

This bundle, is no ordinary pile of content. Oh no, it’s a golden ticket to:

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Carve out your personal leadership style, ramp up your resilience, and leap over any hurdles in your way.

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Remember, a chain is only as strong as its weakest link. So, gather the right crew around you and fast-track your way to victory.

✅ Transform into a Standout Practice 🌟

Attract your perfect patients and master the art of creating magnetic content that propels you into the limelight.

✅ Convert Your Patients into Raving Fans 📣

Forge deeper relationships, whip up a frenzy of fan love, and build an engaged community overflowing with opportunities.

✅ Sleep Like a Baby Knowing You’re in Compliance 😴

Yes, it can feel like a chore, but we’re making it as exciting as possible. We’ve got straightforward strategies to set up your compliance programs in a snap.

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It’s your call – keep doing the same old, same old, or step up and become the best version of yourself. Your future, your freedom, your choice.

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Your questions and feedback are always welcome and appreciated!
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TMD: Disagree AND Commit

TMD: Disagree AND Commit


Two Minute Drill: Disagree and Commit

What’s up Kaizenovators, happy Tuesday Two Minute Drill. Today’s topic of conversation is to disagree and commit. I was having a conversation with our awesome advisor, Rob, last week and we were talking about process and how to expedite the process. Someone on the development team wanted to change our process a bit and Rob said “I disagree, but I commit”.

“I told you so”

In other words, I don’t necessarily agree with this particular step that we’re taking, but I’m going to commit to doing everything I can to make sure that it works to the development team’s desires.

I thought that was just such a great comment. Too often I’ve had people on my team in my past where people have disagreed and not really committed, saw something fail, and then gave me, “I told you so” at the end.

When people can disagree and commit, it’s a great thing. It’s a great leadership quality, it’s a great human quality. We want that out of our leaders and we want that out of the people on our team.

Sometimes people who are on the front lines making the decisions, doing the things that need to get done, if they make a decision to do something a bit different than what leadership maybe has set out, as leaders, we just have to buy into it and say, “Okay, if you’re on the front lines, you know what’s going on, I understand. I don’t necessarily agree that this is the right tactic, I would do it this way. But if you want to take these steps, I disagree, but I’m going to commit to making sure I do everything possible to see us be successful”.

I think it’s a great lesson learned. I think there are too many leaders in too many positions who either just don’t let people try things and therefore it decreases engagement, or if they do let people try things, they’re waiting in the back wings to give you “and I told you so”, and there’s nothing really good about that.

Sometimes we got to let people on the team make decisions. Even if we disagree, we voice our concerns. We try and overcome any challenges with those concerns, but ultimately, at the end of the day, great leaders commit to ensuring the success of the individual, the team, and the goals.

That’s this week’s Two Minute Drill.

See you all next week.

Your questions and feedback are always welcome and appreciated!
Connect with us on Instagram or email us at [email protected]

TMD: Engage With Empathy

TMD: Engage With Empathy

Two Minute Drill: Engage With Empathy

What’s up Kaizenovators, happy Tuesday Two Minute Drill. Today’s topic of conversation is engagement with empathy. For so many years early and even kind of midway through my leadership journey, I would deal with really challenging and troubling times, and a dictator-like approach. And when things didn’t go well, I would even react with discipline, a disciplinary tone.


Don’t Be a Dictator

You probably know that approach does not work, so I will share it with you. Not only does it kill relationships with your team members, but it also kills the entire culture of the organization.

What I have learned through many failures, trials, tribulations, lots of reading, lots of learning, and lots of mentoring from some great coaches like Jeff Lecher, is that the most important thing I can do is engage with my team with empathy.

When you hire the right people, in the right seats, doing the right work in the right way, at the right time. When there are challenging times that are occurring, they are suffering just like you are. It is our role as leaders to engage with them with empathy.

How does that help? Well, first and foremost, it helps them understand where they are coming from, and what they are dealing with at that moment. Two, what that does, is build a stronger connection with you as a leader and help them feel safe. Three, all of that helps to provide a culture of problem-solving, the ability to not worry as much, and focus on solving the problems at hand.

Again, I highly recommend that when you are dealing with challenging times in your business or your practice, engage with your team with empathy, understand where they are coming from, connect with them, and then make sure that you focus on the solutions at hand and have as much fun as you can. That will also lighten the mood and help you engage your team in the most meaningful way possible.

That is this week’s Two Minute Drill. Have a great week.

Your questions and feedback are always welcome and appreciated!
Connect with us on Instagram or email us at [email protected]

TMD: Leadership Style of Moses

TMD: Leadership Style of Moses

Two Minute Drill: Leadership Style of Moses


This week is Passover, which has Dr. Jay is talking all about the leadership style of Moses. According to rabbinical experts, there are three important character traits that Moses had as a great leader. Watch this week’s Two Minute Drill to hear what those characteristics are and see where Dr. Jay is bringing you this week’s TMD from.


Being a great leader


According to rabbinical experts who studied the Book of Exodus and evaluated Moses’ leadership style, there are three important character traits he had as a great leader:

    • An amazing sense of justice – he carried out that sense of justice regardless of consequences
    • He put the needs of his people before his own needs, creating admiration and respect.
    • Always remained positive, even when having to undergo unbelievably hard circumstances

As a leader in your practice, remember these three things: justice, putting the needs of others before your own, and remaining positive no matter the circumstances. Take this information and apply it in your practices and your life, and your life will be that much better.


Your questions and feedback are always welcome and appreciated!
Connect with us on Instagram or email us at [email protected]

TMD: Sometimes Sh*t Happens

TMD: Sometimes Sh*t Happens

Two Minute Drill: Sometimes Sh*t Happens


Saturday Dr. Jay got a call from his clinic director, colleague, and friend of 19 years,  Dr. Allen Huffman. He texted and called him to let me know that a pipe burst above our unit and there was water everywhere. Watch this week’s TMD to hear about how Dr. Huffman is an example of a true locker room leader and how sometimes sh*t happens and you have to put a smile on your face, figure out what needs to get done, and move forward.


Register For the Masterclass

Water Everywhere

Saturday morning Dr. Jay got a text from his clinic director, colleague, and friend of 19 years, Dr. Allen Huffman. He texted and called him to let me know that a pipe burst above our unit and there was water everywhere in the unit. He told me exactly what was going to happen next to fix the situation. Dr. Allen got this info at 7 am, got out of his home several towns over, drove to the clinic on a Saturday, and was able to tell me what happened.

Dr. Allen is a true locker room leader. He takes extreme ownership of his clinic. When I thanked him, he said, of course, it is my clinic. Of course, I’m going to come down and check it out and inform you of what is going on.

The reason we are sharing is this story is because on Tuesday, June 15 we are having a webinar about creating locker room leaders.

How do we do that? How can you create locker room leaders in your organization?

    • First – make sure you are really clear about who you are, what you believe, and how you behave as a company. Be very clear about the mission statement and core values
    • Second – have to bring the right people on to your bus who actually align with your mission and core values
    • Third – you have to support them in ways that help drive their personal professional and financially growth

These 3 things are critical in order to keep someone like Dr. Huffman for 19 years.

We are going to dive into how you can build locker room leaders deep on Tuesday, June 15. We’ll be talking about how to create not just individual contributors, but leverage contributors. This means creating leaders who can lead others.


Your questions and feedback are always welcome and appreciated!
Connect with us on Instagram or email us at [email protected]

TMD: Piggly Wiggly

TMD: Piggly Wiggly

Two Minute Drill: Piggly Wiggly


Have you seen the Piggly Wiggly shirt Dr. Jay likes to wear? There is a story behind it! Listen to this week’s TMD to hear how the Piggly Wiggly grocery store chain is a true innovator in grocery shopping.


Grocery Innovation

The Piggly Wiggly was a huge innovator in grocery shopping. Clarence Saunders founded the Piggly Wiggly in 1916 in Memphis, TN. The way people were shopping at the time was incredibly inefficient. They would hand their list to a clerk, who would run around the store and get their stuff for them. He said we are not doing this anymore. We are going to do self-services, checkout lines, and pricing on all the products.

He was truly an innovator who changed grocery shopping forever and ever. Plus he had the best name for a grocery store on the planet. So the Piggly Wiggly was truly the innovation in grocery shopping

When we think about innovation and how we are able to change the game, especially for healthcare and for our patients, we have to think about our team members that we have as well. I’m sure Clarence had some great people on his team to help his company grow nationwide

What about your practice? What about your organization? Who are the people that you have in your seats on your bus helping you achieve your mission?

We’ll be talking about that a lot on June 15 at 1:30p Masterclass Webinar all about leaders in the locker room. How we bring the best people into the locker room, and how we support them to help you achieve your mission. We’ll be talking a little bit more about the Piggly Wiggly and a lot about how to create success for your practice and your life.

Don’t miss the opportunity to see Dr. Jay speak. Register today for the June 15th webinar


Your questions and feedback are always welcome and appreciated!
Connect with us on Instagram or email us at [email protected]

Kaizenovate | Chiropractic Growth