My Behind the Scenes

My Behind the Scenes

Two Minute Drill: My Behind the Scenes

What’s up Kaizenovators, happy Tuesday Two Minute Drill. Today’s topic of conversation is backstage. I love creating content. I love doing these TMDs and for me, it’s all about trying to share my experiences so I can create value for others. However, today I’m going to do something a little bit different. I am going to share the behind-the-scenes.


Today’s TMD will be different from previous ones. I am going to share what goes on behind the scenes a little bit so you can see what it’s like. In the lounge in the front of the house, it is where I tape a lot of content. One of the things that I have been working on this week is trying to figure out how to get some new windows in my house because I need some serious new ones.

On the table where I work, you will find some lottery tickets, I did not win mega, unfortunately!  you can also find my glasses, I needed them because the font on the directions to get a ring light together is so small, you need an electron microscope to even see what it’s saying. Of course, you my coffee, there are some extra parts for the ring light, and my microphone is hanging off the edge. Something got messed up on the bottom of the microphone and I can’t figure out how to get it to stand up.

That’s my very imperfect life and I just wanted to share that with you because I’m always trying new things and growing as a human being. Sometimes I’m successful and sometimes I stumble. When I stumble, you know what I do, I just get back up.

That’s this week’s Two Minute Drill. Hope you enjoyed it, and I will talk to y’all next week.


Your questions and feedback are always welcome and appreciated!
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Two Minute Drill: Wisdom

What’s up Kaizenovators, happy Tuesday Two Minute Drill. Today’s topic of conversation is wisdom. Benjamin Franklin stated that “an investment in knowledge always pays the best interest”. When I talk to my colleagues about the challenges that they face in their businesses and their practices, I’ll often say you either have a people problem, a process problem, or a wisdom problem.


The same thing rings true in our personal lives. We either have people problems, we have process problems, which are personal habits problems, and/or wisdom problems. Wisdom is the secret sauce! It combines knowledge with context and perspective and makes that knowledge actionable. Much of that perspective and context comes from our own lives, but equally as important, it comes from other people’s lives, the community that we surround ourselves with, their context, their perspective, and their experiences.

This got me thinking about this conference that I’m going to be attending in just over three weeks called CADREcon. My good friends, Melanie and Derek Coburn created this amazing community of not just entrepreneurs, but amazing people. Every year they put on this conference for us called CADREcon, and this year they’re bringing in 14 world-class speakers. It’s going to be amazing content, but equally as important is not just what we learn, but the shared experiences and conversations that we share afterward to make that knowledge actionable.

I want to encourage you to seek out a community and seek out learning and combine those two things to create more actionable wisdom in your life. Because when you do that, you’re not just learning things, you’re taking action to make your life better. By the way, by sharing your context, and your perspective, you get to help make the lives of others better as well.

If you want to go to CADREcon, click here, check out the event, DM me or email me and I’ll get you the secret code. Act fast, I will only be able to give the discount to a few people.

That’s this week’s Two Minute Drill. I’ll talk to you all next week.


Your questions and feedback are always welcome and appreciated!
Connect with us on Instagram or email us at [email protected]

Is Fear-avoidance Holding You Back?

Is Fear-avoidance Holding You Back?

Two Minute Drill: Is Fear-avoidance Holding You Back?

What’s up Kaizenovators, happy Tuesday Two Minute Drill. Today’s topic of conversation is fear avoidance. On Friday, our companies had a 2023 kickoff party. We all got together, went to a restaurant, and it was a great event. One of the components of the event was Trivia.

Fear Avoidance 

We had four rounds of Trivia and four teams. It was highly competitive, everybody in my company is highly competitive. It was super fun, and at the end of the four rounds, it was a tie, between the team that I was on and another team. In fact, there was something that we had to do in order to break the tie, and that game or the thing that we had to do was a dance-off.

Now, of course, every single member of my team was pointing at me. They wanted me to do it probably because they wanted me to embarrass myself. Then, of course, this lovely young woman, Sherise, who’s part of our team, was selected for the other team. We had to dance, and the song was Baby Got Back and I did not mess around. I was going to give it my all and Sherise gave it her all.  In the end, Sherise won. Now, Maybe I need to teach my team a little something or two about voting on some fly dance moves that I have, but that’s for another TMD.

Today, my left knee was really bothering me, and normally when I go to the gym, I do legs. I know that’s hard to believe, but I really do. I had to do something to help myself, not avoid the pain, but go into the pain and see what I can do to help improve the function of my knee as well as my symptoms. Because I was definitely having problems squatting, fully extending the knee, etc. I came to the gym, rode the bike, did balance training, did flexibility work, and did joint mobility work. Know, I’m doing much better. The lesson is going there into the pain sometimes will help you avoid long-term problems and long-term challenges.

Whether it is physical, emotional, or professional, sometimes you just have to go into the pain, do what you can to address the issue, and see what happens. Maybe the pain gets worse, maybe we need to do something else, maybe the pain and the function and our lives get better and we can continue to progress and improve.

I want to encourage you safely to go into your pain zone, don’t have fear avoidance so that you can live a much healthier and happier life.

That’s a week’s Two Minute Drill. I will talk to you all next week.


Your questions and feedback are always welcome and appreciated!
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Setting and Achieving Goals

Setting and Achieving Goals

Two Minute Drill: Setting and Achieving Goals

What’s up Kaizenovators, happy Tuesday Two Minute Drill, the first one of 2023. Today’s topic of conversation is about setting goals. I know it’s incredibly cliche for the beginning of the year, you often hear people say let’s set some goals, let’s write some stuff down and then we fail to ever look at them again.

2023 Goals

For me, I have worked hard over the last couple of weeks thinking about my goals for the upcoming year, I have divided them up into personal goals, health goals, financial goals, work-related goals, and even fun goals like travel. This has been an important journey for me specifically because I understand that in order to have the year that I want to have in 2023, I need to be very intentional about the things that must get done in order to achieve the results.

I have been listing out my goals and I’ve been identifying the HOWs. If you’ve seen some of my TMDs related to setting quarterly goals, you’ve probably seen this before, but asking the question, how am I going to do this? How is that going to get done? And then how is that next thing going to get done over and over and over again, three to five times in order to ensure that I clearly understand exactly what it’s going to take for me to get to the goal.

I have also been setting aside time on my calendar, intentionally blocking time so that I can do the things that I need to do for my health, my mental well-being, my work, my fun, and my personal life.

I am going to encourage you to do the same thing. Take some time, sit down, think about what’s important to you in your life, and set aside the time necessary in order to ensure the things that need to get done to achieve the goals, get done.

It’s a worthwhile exercise. Make sure you do it. It’s all about setting and achieving goals in 2023. That’s this week’s Two Minute Drill. Looking forward to an amazing year with y’all.

Have a great week and I will talk to y’all next week.

Your questions and feedback are always welcome and appreciated!
Connect with us on Instagram or email us at [email protected]

TMD: No to Stasis Yes to Progress

TMD: No to Stasis Yes to Progress

Two Minute Drill: No to Stasis Yes to Progress

What’s up Kaizenovators, happy Tuesday Two Minute Drill. Today’s topic of conversation is stasis. I travel a lot, as you guys know, I was in California, hanging out with my dad and my family, celebrating his 91st birthday. When I got back home, I opened up the fridge and saw this Tupperware bowl of Thanksgiving gravy, it was more like a science project than gravy. It got me thinking about the concept of stasis.


Stasis is a period of inactivity and it stems from the Greek word histánai which essentially means to be standing still. When fluid stands still, it is a breeding ground for pathology.

I started thinking about myself and whether was I getting too comfortable. Was I creating stasis in my own life and not pushing my limits, and my potential? I just thought really hard about what is it going to take for me starting now and going into 2023 to eliminate any stasis in my life, in my professional career, and in the things we are doing to create impact.

In fact, that’s my mission this week is to identify three things that went really well this year, and three things that didn’t go as well as I wanted to, and how I moved forward from that, how I learned from that and how I create the best possible year in 2023.

I want to encourage you guys to do the same thing. Sometimes we can get really comfortable, we can have stasis in our lives and not push ourselves to reach our maximal potential. When you think about this year, think about the great things that happened, about the things that could have gone better, and about what you want to accomplish in 2023 to make it your best year ever.

No to stasis yes to progress! It’s been a great year. Have loved 2022 and loved being able to spend it with you. Looking forward to an amazing 2023.

Be safe, be healthy, be happy, and I’ll see y’all next year. Bye.

Your questions and feedback are always welcome and appreciated!
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State of the chiropractic industry in 2023

State of the chiropractic industry in 2023

State of the Chiropractic Industry in 2023

As 2023 approaches, we received a few questions from chiropractors asking Dr. Jay about his 2023 predictions. We decided to answer all the questions in a live session with Dr. Jay.

Q1: What trends did you notice in the chiropractic industry this year?

What I noticed in 2022,
speaking around the country and visiting our customers is that the practiced volumes were down this year. 2021 was a really strong year for a lot of chiropractors. The conversations that I was having with our customers and also with other people in my mastermind groups is that volume was down, the new patient acquisition was down, total volume was down, and revenue was down. You have to find creative ways to help change that. You’ve gotta find ways to drive more value for the consumers and the communities that we’re serving.

The other trend that I noticed is staffing challenges. Staffing challenges probably were harder than ever this past year. Unemployment was really low this past year.

I believe a positive trend that I’ve seen, Is greater Insurance company scrutiny. I’ve seen lots and lots of articles around insurance companies essentially getting caught for fraud. What we’re seeing is greater insurance companies’ scrutiny.

Q2: What is the most inconsistent thing you’ve noticed providers doing in 2022?

think the most inconsistent thing I’ve noticed providers doing is being consistently inconsistent.

When I’m consulting with our clients and talking about the importance of metrics, KPIs, and data there’s still a huge gap in terms of where most chiropractors are and where they really need to be. We’re helping to close that gap. Chiropractors need to be more consistent with setting appropriate smart goals. They need to be more consistent with identifying what those key performance indicators are, and what the driving factors are, what the leading metrics are for those KPIs.

And then, and then I think the other really inconsistent thing that I, I’m seeing providers continue to do is their one-on-ones and their, and their regular staff meetings, You know me, I’m very consistent with my one-on-ones. The more communication that we have with our team, the more we understand where they’re at and the more we can support them.

Set appropriate goals, understand your KPIs and your metrics, and please have regular one-on-ones and weekly meetings with your team.

Q3: Top innovation in 2022

The advent of big data and how we’re using big data and dashboards in our practices is making a significant difference for us in understanding how insurance companies are behaving. Big data, is a really important innovation for the chiropractic profession in 2022.

Another innovation that we’re leveraging a lot in our practices is a platform called SEMrush it helps us identify what people are searching for, and what answers they’re looking for. It helps us really shape our content marketing so that we can really support both our patients on the Kaizo Health side and our customers on the Kaizenovate side.

The third interesting innovation that just came across my desk in the last several weeks is AI chats. There’s a platform called ChatGPT. it’s funny I was talking to folks in my accountability group about it, and then Brad and I were taping one of our podcasts and he brought it up and it was just super interesting that this is starting to show up on people’s radar. I played with it a little bit the other day and I thought it was interesting. In fact, I put the question in the search bar “what is the most appropriate treatment for low back? And it came back with “the most appropriate treatment is physical therapy and exercise.” It didn’t include chiropractic or spinal manipulation, and it’s supposed to learn over time and I was like, wrong answer!

Q4: Who do you need or not need in 2023?

I think first and foremost as it relates to team retention, it is all about having a recruiting strategy. If you’ve been on my webinars this year, you’ve seen me talk about it several times. (This is your chance to get the full 2022 CEF Advanced course for free if you book a free Kanvas App Demo before January 1st)

Each one of our positions is actually posted. For all of our companies, for all of our positions, we’re getting applicants that come in every single day. Why is that important? Because when someone decides to leave, you now have a pipeline of candidates that you can talk to.  Some people are afraid and don’t want to do that because then people are gonna think they will be replaced. In fact, your best people want you to be recruiting because they want to work with the best people. So your A players are like, Let’s bring on the best possible people on this team.

who do you need and not need?

Who you need is the person who aligns with your core values and your mission. When you do your interviewing process, you need to interview for behavior and values. When it comes to the types of positions it is very clinic-independent. Most of you probably know this, and some of you may not, but we don’t have front desk CAs anymore. I’m not gonna have somebody sitting at the front desk on their phone half the time. What we did is we centralized all of our operations. So we’ve got people literally remotely all over the United States, Colorado, South Carolina, Virginia, and Pennsylvania. man mans in Pennsylvania.

You need to make sure that you’ve got a recruiting strategy, you’re interviewing for behaviors and values, and you’re hiring the right people and they’re in the right seat, doing the right work in the right way at the right time.

Q5: What are your 2023 predictions for the chiropractic industry? 

Economic growth is going to slow but we may not actually head into a recession. Growth will slow and that’s gonna lead us to the second part of this that I’ve seen consistently across the board when I’ve done my research, which is the labor market’s gonna shift. There’s gonna be a bounce back. There’s gonna be probably a bit more unemployment than there is right now. You saw what some of these large technology companies are doing, Facebook, Twitter, they’ve laid off a lot of people and I think that’s probably going to continue, especially as economic growth slows.

Economic growth is gonna slow and we’re gonna have more choices as it relates to the labor market, but I don’t think it’s gonna happen in the first quarter, probably gonna be more like Q2, Q3.

Regarding the health industry, I strongly believe that patients are expecting a digital health experience. Now, I say that as a tech entrepreneur. I say that as a person who builds digital technology to engage patients, but I’ve also done a ton of research on this. One of the challenges and one of the reasons why we experienced a bit slower growth in chiropractic practices this year is that sometimes it’s just hard to get to the chiropractor. So how do we provide them with a digital experience where we can stay connected to them and when they need to come in? And the answer is through technology.

Q6: 2023 new technologies?

I’ve done a lot of research on this as well as it relates to our own product and just really understanding what the health tech landscape is gonna look like in 2023, and I think there’s probably not anything that’s going to be new.

The technologies that we currently have are probably going to be more widely utilized. For instance, chiropractors, a digital health app for patients and providers. Blockchain is an important development that started seven or eight years ago still not been completely adopted in the healthcare space. However, providing better security and transparency and eliminating the middleman, is what blockchain is designed for. I believe we’re going to see greater adoption of blockchain. We definitely going to continue to see more gamification.

We are big believers in gamification because we have seen the scientific literature and we have seen it in our own products and how it works to drive better patient behaviors.

Lastly, big data. Doctors are going to understand better how to use big data to make better decisions and to fight back against systemic issues in the chiropractic profession, whether it’s regulatory or whether it’s reimbursement. We are gonna have access to information that we’ve never had before, and that’s gonna help us win these battles that we’re constantly fighting.


Your questions and feedback are always welcome and appreciated!
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Kaizenovate | Chiropractic Growth