Book Talk

Book Talk

Book Talk: Top 5 Business Books Chiropractors Must Read


Over the last 5 months, Dr. Jay highlighted five of his favorite business books that helped him become a better leader. If you are a young doctor, a business owner, a leader, a manager, or a practice owner these 5 books are a must to read.


1- Never Lose a Customer Again by Joey Coleman

The Book - Joey Coleman

Dr. Jay is often asked what’s his favorite book and he always starts with Never Lose a Customer Again by Joey Coleman. Do you know that businesses lose between 20 and 70% of their customers within the first hundred days of interacting with them?

What Joey Coleman does in his book is lay out a particular strategy to help businesses of all kinds not only ensure they keep their customers for the first hundred days but that they keep their customers for life. He includes a very specific roadmap, a step-by-step guide, that provides business owners, CEOs, and employees with the knowledge, confidence, and self-control needed to deliver exactly what the customer needs WHEN they need it. You have to read Never Lose a Customer Again if you want to keep your customers for life and grow your business. It will change your life!

Click here to buy.


2- Traction by Gino Wickman

One of Dr. Jay’s favorite business books is Traction by Gino Wickman. Dr. Jay went to Detroit and took a coaching program with Geno and learned all about the Traction Model. This book helps businesses develop business infrastructure in order to run their business and create traction for growth. He talks about the six critical elements of driving infrastructure to attain the goals in order to grow your business to the newest heights possible. If you want to grow your business and build your infrastructure, check out Traction by Gino Wickman.

Click here to buy.




3- The Obstacle is the Way by Ryan Holiday 

In this book, Ryan explores stoicism and talks about the lessons that we learn as we deal with obstacles. One of Dr. Jay’s favorite quotes from the book is from Marcus Aurelius, “The impediment to action advances action. What stands in the way becomes the way.” That’s been a motto for Dr. Jay that gets him through some of life’s toughest challenges. If you want a great book, check it out.

Click here to buy.




4- Drive by Daniel H. Pink

Dan Pink - Drive - a great book about motivation | Inspirational books, Business books, Book worth reading


Drive by Daniel H. Pink’s book was really influential in helping Dr. Jay understand how to work, grow, and develop with his team. Drive starts with an introduction to what motivates or drives humans to accomplish tasks. Daniel examines the three elements of true motivation in his book – autonomy, mastery, and purpose. Autonomy is the desire to be self-directed. Mastery is the urge to get better at stuff. Finally, purpose, everybody needs a transcendental purpose, especially in their work.

If you just started a business, you are moving to a new leadership role, or are a business owner this is a good book to read as it provides you with good insights on how to manage people effectively and get your team to accomplish necessary goals.

Click here to buy.




5- Hooked by Nir Eyal

Hooked Book- Product Design To Boost Customer Engagement | Nir Eyal

In Hooked, Nir Eyal talks about what drives human behavior change, and he teaches that we have triggers in our lives that create actions. When we have variable rewards tied to those actions, we make an investment in doing more of the same actions. In other words, building better habits, and the intersection of digital human behavior changes and offline human behavior changes, are the same.

Click here to buy.





Your questions and feedback are always welcome and appreciated!
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TMD: Sharing and Vulnerability

TMD: Sharing and Vulnerability

Two Minute Drill: Sharing and Vulnerability

What’s up Kaizenovators, happy Tuesday Two Minute Drill. Today’s topic of conversation is around sharing and vulnerability. I have been doing these things for a while and started sharing things I did not think I would on these videos. It’s started off a lot around business ideas and has gotten fairly personal.

Let’s Share With the Rest of the Group

I’m continuing to talk about these things because I am getting a lot of responses from people, and I’m so grateful that you guys are responding and you’re thinking about what I’m discussing and getting, to your heart, to your soul. It’s striking a chord.

I love all the messages that I get from you. I get the texts; I get the emails, but I’m asking that you consider posting your thoughts, ideas, and comments on the social channels we post on.

I am asking you to do this because first, we share a lot of things in common. We’re all human, and we all have many trials, tribulations, challenges, and successes. And we should be sharing that with everybody, not just the two-way communication between you and me. Secondarily, we’re building this community of like-minded folks, and we often have the same aspirations, goals, and values. So in that respect, we should be building this community of connection and communication so that we are helping each other because one-to-one communication is cool. I appreciate it, but it’s not the same as somebody receiving a message that I would typically receive privately, but receiving a message where everybody else in the community could see it, hear it, and ultimately benefit from it.

It’s about rising tide. Raising all ships. That’s this week’s Two Minute Drill.

Thank you, guys, so much for your positive comments and your feedback. Let’s share with the rest of the group, just post on the social channel where you watch.

Have a great week, and I’ll talk to you all next week.

Your questions and feedback are always welcome and appreciated!
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TMD: Failure

TMD: Failure

Two Minute Drill: Failure

  What’s up Kaizenovators, happy Tuesday Two Minute Drill. Today’s topic of conversation is failure which is inspired by one of my personal experiences. About seven or eight years ago, I was speaking at the ACA’s National Chiropractic Legislative Conference. It was on a Sunday at 9:00 AM and do you know how many people showed up to that class? Nobody!

Learn From Your Failures

I got up this morning, I’m at the Texas chiropractic association at the Chiro Texpo event. I spoke today, with my good friend Brad Cost. We had a great time and a great crowd.

This morning, I saw the stadium when I looked out the window and I was like, man, Minor Leagues and that brought me back to a point in my career about seven, or eight years ago when I was speaking at the ACA National Chiropractic Legislative Conference. It was on a Sunday at 9:00 AM and nobody showed up to that class. That was a pretty lonely feeling. It was a feeling of complete and utter failure. Nobody knew who I was and my brand didn’t matter. Nobody cared what I was talking about.

I learned how to use that day and that experience to try and hone my speaking skills, my relationship skills, my marketing skills, and my writing skills. So, at some point in my career, hopefully, people would want to at least hear what I have to say, even if they didn’t like or agree with it.

I’m here at this event and I just think about all the hard work that was put in to get me to this point so far in my career, and also all the hard work that I have ahead of me to be, as my good friend, Jeff Lesher would say “even better”.

So, it’s been an incredible journey and I just want you to know that when you fail and you’ve got those lonely moments, think about what you can learn from it and then take action, and when you do good things will happen.

That’s this week’s Two Minute Drill, have a great week.

See you all on Thursday at 1:00 PM EST for our upcoming live webinar, we are going to talk about how to solve the biggest problems in your business.

If you haven’t reserved your spot yet – click here to RSVP.

Your questions and feedback are always welcome and appreciated!
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TMD: Outrage

TMD: Outrage

Two Minute Drill: Outrage

  What’s up Kaizenovators, happy Tuesday Two Minute Drill. Today’s topic of conversation is outrage and it came to a head for me yesterday. Unfortunately, I was watching the news. I didn’t really realize this had happened, but that there were 13 mass shootings over the weekend and I just became not just outraged but enraged.

Shame on Us

I want you to imagine the scenario, you have two doctors in your practice one doctor is a diversified doctor and the other one is a Gonstead doctor as an example. These doctors believe that their way is the only way, their way is the best way. They’re not willing to cooperate with each other to help patients or to help the practice. When things go wrong, they just point the finger at each other. I’m just curious to know what would you do with these two doctors if you were employing them? Hopefully, you would say I would fire them!

This is a metaphor for not the chiropractic profession but for our country’s government. For way too long, political foes have been pointing fingers at one another, rather than taking responsibility for the problems that our countries face. This came to a head for me yesterday. Unfortunately, I was watching the news. I didn’t really realize this had happened, but that there were 13 mass shootings over the weekend. I just became not just outraged but enraged.

Now I’m a Libra and I can see both sides of this gun argument. We must have the right to bear arms and we must be able to protect the public. I cannot understand why our elected officials can’t sit down and figure this out. I cannot believe that our elected officials continue to address our country’s issues by wordsmithing to keep their votes. I would argue that shame on us for keeping on electing them. Now I don’t care if you’re a liberal or conservative, I don’t care if you’re a Democrat or Republican. I literally do not give a s*** about your political affiliation and it makes no difference to me. However, if you’re an elected official and you’re not communicating and acting in ways that move our country forward and putting what’s best for the citizens at the forefront of your decisions, you need to be fired.

George Washington said, “Let me now take a more comprehensive view and warn you in the most solid manner against the baneful effects of the spirit of party generally.” From Washington’s perspective and judgment political parties eventually, and gradually, “inclined the minds of men to seek security in the absolute power of an individual”. He argues that political parties must be restrained in a popularly elected government because of their tendency to distract the government from their duties, create unfounded jealousies among groups and regions, raise false alarms among the people, promote riots and insurrections, and provide for nations and interests, access to the government where they can impose their will upon the country.

As someone who likes to be solution-oriented and not just talks about the problem, here’s an idea. How about we just abolish the two-party system? How about people get elected based on their merits, their intelligence, their work ethic, and their desire to be completely human-centered? Maybe that’s a good idea, or maybe it’s not a good idea but all I can tell you is that at this point in our country’s evolution, wisdom is not keeping pace with now. As my friend, Jerry Simpson would say, “That’s not a good thing.” So we need people who are wise, who can help move our country in the right direction.

Right now I have no faith in our current elected officials and I don’t give a s*** which party you’re in. There is this week’s two-minute drill. Maybe you all have some ideas about how we can fix the situation. I would love to hear them. So please, don’t you share with me personally, don’t just send me a text, let’s have a conversation about this. I know I’ve gone long today, but thank you for watching and listening to this week’s two-minute drill.

Talk to you all soon.

Your questions and feedback are always welcome and appreciated!
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TMD: My Rap 4 U

TMD: My Rap 4 U

Two Minute Drill: My Rap 4 U!

 What’s up Kaizenovators, happy Tuesday Two Minute Drill. For this week’s TMD, it came to me that I should write a rap for Memorial Day. It came to me and I did it! At the very least it is going to be interesting. So, here you go.

Memorial Day 

S’up Kaizenovators…Innovators…

Happy Tuesday Two-minute Drill

A time, and space, to trace our place

In life, in legacy, our internal supremacy


Memorial Day, we play but must pray

For those that suffered, that lost and paid the ultimate cost


Humanity has grown and shown it can create

But checkmate, cause our species can act like feces, not showing entreaties.


Progress without wisdom is the schism that breaks humanity like light through a prism

A new order, with no mortars, but instead love across border,


We need leading, not more bleeding, heeding all of us to take our own actions, to close the fractions and bring together factions

In some way, create, through honest debate, a gate, to remove hate and set the plate, to make our world great.


So, remember those lost, and their families’ cost, and build our minds’ state to eliminate hate.

Much love to you, and let’s be the glue for each other to be kind and true and God bless the red, white and blue.




Your questions and feedback are always welcome and appreciated!
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TMD: Anarchy Hack

TMD: Anarchy Hack

Two Minute Drill: Anarchy Hack 

 What’s up Kaizenovators, happy Tuesday Two Minute Drill. Today’s topic of conversation is the anarchy hack. Now I don’t know about you guys, but from my experience, it feels like the universe is going absolutely bonkers.


Everything from COVID still going on to Russia invading a peaceful non-aggressive neighbor to the economy, to the political divide racism, and bigotry. To make all of these matters worse, one of my favorite treats of all time HOSTESS HOHOS these bad boys are actually getting smaller. Sometimes when I get them, they’re actually not even completely filled up. Now I’m creating a little levity around Hostess HoHos because if I was not joking around a bit, I would probably be crying my eyes out.

I am really curious, what are you guys doing to deal with all of this craziness that’s going on? When I thought about it for myself, I think the thing that I’m really working on these days to deal with all this craziness is kindness.

Kindness to myself. Today, I woke up as early, I went to the grocery store and bought myself some crab cakes. I’m going to make some crab cakes for dinner, and I’m going to have some HoHos for dessert. Kindness to others. Over the last several years, I have made a commitment to myself that whenever I think about doing something nice for someone, I’m just going to do it, I’m not going to overthink it.

Now, I actually fumbled a bit today at the store and I thought about doing something. Then it got all complicated in my head and I ended up not doing it, but at least I recognize it. In the future, I’m going to work on not doing that, to overcome that fumbling in my head, doing something nice for others in this crazy screwed-up world right now can actually improve our mental health and well-being. So that’s my anarchy hack, kindness.

I just want you to think about what yours is and I want you to share it with the rest of the Kaizenovate tribe. So, I know it’s crazy, but hang in there and share your anarchy hack with the tribe.

See you next week

Your questions and feedback are always welcome and appreciated!
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