Book Talk

Book Talk

Book Talk: Top 5 Business Books Chiropractors Must Read


Over the last 5 months, Dr. Jay highlighted five of his favorite business books that helped him become a better leader. If you are a young doctor, a business owner, a leader, a manager, or a practice owner these 5 books are a must to read.


1- Never Lose a Customer Again by Joey Coleman

The Book - Joey Coleman

Dr. Jay is often asked what’s his favorite book and he always starts with Never Lose a Customer Again by Joey Coleman. Do you know that businesses lose between 20 and 70% of their customers within the first hundred days of interacting with them?

What Joey Coleman does in his book is lay out a particular strategy to help businesses of all kinds not only ensure they keep their customers for the first hundred days but that they keep their customers for life. He includes a very specific roadmap, a step-by-step guide, that provides business owners, CEOs, and employees with the knowledge, confidence, and self-control needed to deliver exactly what the customer needs WHEN they need it. You have to read Never Lose a Customer Again if you want to keep your customers for life and grow your business. It will change your life!

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2- Traction by Gino Wickman

One of Dr. Jay’s favorite business books is Traction by Gino Wickman. Dr. Jay went to Detroit and took a coaching program with Geno and learned all about the Traction Model. This book helps businesses develop business infrastructure in order to run their business and create traction for growth. He talks about the six critical elements of driving infrastructure to attain the goals in order to grow your business to the newest heights possible. If you want to grow your business and build your infrastructure, check out Traction by Gino Wickman.

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3- The Obstacle is the Way by Ryan Holiday 

In this book, Ryan explores stoicism and talks about the lessons that we learn as we deal with obstacles. One of Dr. Jay’s favorite quotes from the book is from Marcus Aurelius, “The impediment to action advances action. What stands in the way becomes the way.” That’s been a motto for Dr. Jay that gets him through some of life’s toughest challenges. If you want a great book, check it out.

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4- Drive by Daniel H. Pink

Dan Pink - Drive - a great book about motivation | Inspirational books, Business books, Book worth reading


Drive by Daniel H. Pink’s book was really influential in helping Dr. Jay understand how to work, grow, and develop with his team. Drive starts with an introduction to what motivates or drives humans to accomplish tasks. Daniel examines the three elements of true motivation in his book – autonomy, mastery, and purpose. Autonomy is the desire to be self-directed. Mastery is the urge to get better at stuff. Finally, purpose, everybody needs a transcendental purpose, especially in their work.

If you just started a business, you are moving to a new leadership role, or are a business owner this is a good book to read as it provides you with good insights on how to manage people effectively and get your team to accomplish necessary goals.

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5- Hooked by Nir Eyal

Hooked Book- Product Design To Boost Customer Engagement | Nir Eyal

In Hooked, Nir Eyal talks about what drives human behavior change, and he teaches that we have triggers in our lives that create actions. When we have variable rewards tied to those actions, we make an investment in doing more of the same actions. In other words, building better habits, and the intersection of digital human behavior changes and offline human behavior changes, are the same.

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