Dr. Jay Greenstein

Dr. Jay Greenstein helps you innovate and lead


to reach your professional and financial potential.

to speak

Meet Dr. Jay

Dr. Jay S. Greenstein is a Maryland native. He received his undergraduate degree from the University of Maryland, his Doctor of Chiropractic degree from the National College of Chiropractic and earned his post-graduate degree in Sports Chiropractic at the Logan College of Chiropractic. In addition to maintaining his private practice as CEO of Kaizo Health and KaizoX, he is the founder and President of the Kaizo Clinical Research Institute. The entities were formerly known as Sport and Spine Rehab, Sport and Spine Athletics, and the Sport and Spine Clinical Research Foundation prior to a rebrand in 2018. Dr. Greenstein is also the founder and CEO of Kaizenovate® Advisors, a leading-edge firm to help doctors and a wide variety of companies to improve their organizational performance.




Technology is changing healthcare at an exponential pace. Artificial Intelligence is here to stay and Doctors of Chiropractic must play, learn and implement AI in order to keep up with the pace of change. There are unlimited use cases for AI, and we will be sharing real-world examples of how AI will significantly impact your practice’s productivity and profitability. And, since the pandemic, Digital Care Delivery is changing the way consumers want their healthcare delivered – telehealth, digital evaluation and management, remote patent monitoring, and remote therapeutic monitoring – is here to stay. Patients are expecting it, payers are paying for it, and we as individual providers and as a profession need to be performing these services. This course will help DC’s get in the game, expand their clinical and business model and achieve new heights of practice success!.


In this session, Dr. Jay will discuss the overview of technologies, it’s implication to the chiropractic profession and the patients we serve and lay out a recommended action plan for our future. Disruption is the present, and prosperity is in our collective future, as long as we apply these emerging technologies in the most efficient and effect ways to drive even greater value and impact.


Chiropractors deal with many challenges on a daily basis outside of actually treating the patient: business methodologies, data privacy and security, understanding emerging tech to drive improved outcomes, educating patients, and social determinants of health. This course is designed to address these issues, bringing awareness to the ethical standards that drive better results for patients and provider alike.

This interactive session will focus on implementing the most innovative and effective leadership concepts of the 21st century to reduce risks to your practice related to both employees and patients. Mission-critical content with the practical applications from the leadership literature, provides and evidence-based approach to reducing risk. Leaders in attendance will be surveyed to discover their own leadership style and areas of risk.
This full day program provides the perfect strategy to create core business ethics fundamentals, strategies,and tactics for your practice. Application of these fundamentals will allow you to build a strong AND ethical practice with clearly identified strategies to overcome the multitude of healthcare practice obstacles and achieve your business goals. The modules will be completely interactive where you will work on standardizing your business practice as we progress through the seven modules.
Learning the Chiropractic Entrepreneurial Framework (CEF), you will gain the knowledge and implement the basic steps of the CEF®. This system, developed by Dr. Jay Greenstein, provides the perfect strategy to create core business fundamentals for your practice. Application of these fundamentals will allow you to build a strong practice with clearly identified strategies to overcome obstacles and achieve your business goals.This course is ideal for new practitioners and established ones alike, as long as you are committed to taking your practice to the next level.

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Dr. Kevin Christie

CEO, Modern Chiropractic Marketing and Chiropractic Success Academy
Founder, Health-Fit Chiropractic and Sports Recovery.

“Often chiropractors think all you need is to be a good clinician to have a thriving practice. The reality is, that is just the table stakes. You also need to understand business, team, and culture development in your practice. Kaizenovate’s Chiropractic Entrepreneur Framework teaches you a step-by-step process to transform your practice into a thriving business that helps serve your community and keep you fascinated and motivated about being a chiropractic entrepreneur.”

Dr. Tim Bertelsman, DC, CCSP, DACO

Founder, ChiroUp; Founder, Premier Rehab; ICS Executive Board President; 2019 Chiropractic Physician of the Year Award

“Jay Greenstein is one of the most well-respected thought leaders in our profession. He has led countless organizations and our entire profession toward a brighter future. He combines insight from the top as well as real-world, in-the-trenches experience about how to build a highly efficient, scalable evidence-based practice. All of us are very fortunate for this opportunity to put his unique knowledge into action.”

Mark Sanna, DC, ACRB Level II, FICC

President, Breakthrough Coaching

“Jay Greenstein is a bright star among chiropractic entrepreneurs. He was a master of Salesforce and EOS/Traction before most entrepreneurs were even aware that they existed. His experience in owning and managing one of the most successful healthcare practices in the country has provided him with a depth of real-world practical knowledge. His passion for the chiropractic profession is highlighted by his support of evidence-based chiropractic research and guidelines, as well as his countless hours of volunteered service.”

Dr. Kris Anderson

President, North Dakota Chiropractic Association
2019 Chiropractor of the Year, North Dakota Chiropractic Association
Secretary, Clinical Compass

“In Adam Grant’s bestselling book, Give and Take, he describes what he calls givers, takers, and matchers. Surprisingly, givers are the most successful leaders, and there is no doubt that Dr. Jay Greenstein is that type of person”

Jeffrey Tucker, DC, DACRB

President, American Chiropractic Association Rehab Council

“Dr. Jay Greenstein is one of the most creative chiropractors of our time. He’s a practitioner, speaker, author, board officer, businessman, entrepreneur, and generally wonderful person. Jay is smart and talented about a wide range of subjects especially the chiropractic perspective.”

Dr. Ronda Sharman, DC

Past President of the Maryland Chiropractic Association
2011 Chiropractor of the Year, Maryland Chiropractic Association

“I have known Dr. Jay Greenstein for over 15 years (correct if you think it has been 20). As long as I have known him, he has always been ahead of the curve in everything he does. I have actually joked that when it comes to best practices in our profession, I watch what Jay does and then myself and others get around to implementing those things years later. Meanwhile, he was usually the pioneer working the kinks out of the newest and most progressive ideas, making it easier for us when we were ready to confront these new things.”