Masterclass
Branding and Growth Masterclass
February 2020
6:00 - The 5 Levels of Patient Acquisition
8:35 - Digital Marketing + Chiropractic
18:20 - Why Instagram is a Gold Mine
23:00 - Finding Your Brand
31:00 - The SECRET to Getting Followers
36:00 - WHAT to Post and When to Post
Lead Through the Curve, Broaden Your Impact
March 2020
2:35 - 5 Steps for Leadership
10:50 - How To: Create Policies
13:21 - Staying Connected
18:10 - What's Available for Your Practice?
21:16 - Make Your Brand Stand Out
36:05 - Know Your Audience
Digital Readiness for Chiropractors
April 2020
4:20 - Why It Matters
10:39 - How to Innovate
17:59 - Build Your Digital Presence
30:09 - Brand + SEO
35:28 - Reach Your Vision
46:23 - 3 Action Steps to Grow Today
Growth Roadmap
May 2020
5:25 - Master Content Creation
19:00 - Gamify the Delivery
28:12 - How to Nurture Your Leads
38:45 - Gain Traction with Lead Management
46:03 - Create Your "Remarkable Experience"
51:04 - Putting it All Together
Maximizing Your ROI
June 2020
7:35 - Metrics That Matter
16:00 - The Greatest ROI
17:57 - How To: Microinfluencers
35:33 - Lead Generation
40:57 - Kaizenovate Your Live Streams
44:33 - Calculate Marketing ROI
Facebook Ads
July 2020
4:06 - Be On Brand
8:15 - Creating the Perfect Ad
12:09 - Connect with Your Audience
13:14 - 3 Ways to Target Your Ads
17:50 - The Step By Step Process
59:57 - Special Announcement
Facebook Ads Part 2
August 2020
7:17 - Make the Most of Your Ads
9:10 - Know Your Digital Ecosystem
12:33 - Facebook Ads Dashboard
16:00 - Leading Metric
17:53 - Facebook Ads that Stand Out
35:40 - The Secret to Successful Ads
Building the Perfect Carousel Ad
September 2020
3:10 - Ad Challenge
6:53 - Why Carousel Ads?
8:34 - Showcase Your Practice
9:37 - Customize Specificity
11:12 - Give an Experience
13:47 - Set Up Your Campaign Step By Step
Stories That Stick: Mastering Instagram
October 2020
9:30 - 7 Reasons Why Stories Rock
12:16 - Story Features 101
23:38 - Key Engagement Features
39:02 - 3 Ways to Drive Engagement
54:02 - Bonus Features
54:55 - Recap
Creating Raving Fan Patients For Practice Acceleration
November 2020
3:10 - Fact #1 - You Can't improve what you don't measure
4:07 - Fact #2 – Patient satisfaction is fool’s gold. Go for loyalty (NPS)
11:20 - Fact #3 – First who, then what
26:25 - Fact #4 – Build your practice’s desired culture
37:24 - Fact #5 – Build out a formal customer service program
49:30 - Recap
Getting Ready for Success in 2021
December 2020
1:54 - Agenda: 3 steps to success
3:26 - 5 primary drivers of success
5:52 - Mindset questions to ask yourself
11:20 - 2021 Step #1: make a new beliefs system
13:02 - 2020 Reflection questions
26:45 - 2021 Step #2: set up your goals
43:08 - 2021 Step #3: build your grittiness
58:31 - Review of success steps
59:49 - 2021 Masterclass schedule
Get Your Head In The Game: Mindset Mastery
March 2021
3:57 – Five mindset mastery constructs overview
6:58 – Mindset Mastery Construct #1 – Stoicism
13:04 – Mindset Mastery Construct #2 – Personal Development in Neuroscience
29:44 – Mindset Mastery Construct #3 – The Science of Adaptability
41:11 – Mindset Mastery Construct #4 – Habit Building
47:37 – Mindset Mastery Construct #5 – Grit
54:15 – Summary
Building Locker Room Leaders – Team Engagement & Culture
June 2021