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Masterclass

Branding and Growth Masterclass

February 2020

6:00 - The 5 Levels of Patient Acquisition

8:35 - Digital Marketing + Chiropractic

18:20 - Why Instagram is a Gold Mine

23:00 - Finding Your Brand

31:00 - The SECRET to Getting Followers

36:00 - WHAT to Post and When to Post

Lead Through the Curve, Broaden Your Impact

March 2020

2:35 - 5 Steps for Leadership

10:50 - How To: Create Policies

13:21 - Staying Connected

18:10 - What's Available for Your Practice?

21:16 - Make Your Brand Stand Out

36:05 - Know Your Audience

Digital Readiness for Chiropractors

April 2020

4:20 - Why It Matters

10:39 - How to Innovate

17:59 - Build Your Digital Presence

30:09 - Brand + SEO

35:28 - Reach Your Vision

46:23 - 3 Action Steps to Grow Today

Growth Roadmap

May 2020

5:25 - Master Content Creation

19:00 - Gamify the Delivery

28:12 - How to Nurture Your Leads

38:45 - Gain Traction with Lead Management

46:03 - Create Your "Remarkable Experience"

51:04 - Putting it All Together

Maximizing Your ROI

June 2020

7:35 - Metrics That Matter

16:00 - The Greatest ROI

17:57 - How To: Microinfluencers

35:33 - Lead Generation

40:57 - Kaizenovate Your Live Streams

44:33 - Calculate Marketing ROI

Facebook Ads

July 2020

4:06 - Be On Brand

8:15 - Creating the Perfect Ad

12:09 - Connect with Your Audience

13:14 - 3 Ways to Target Your Ads

17:50 - The Step By Step Process

59:57 - Special Announcement

Facebook Ads Part 2

August 2020

7:17 - Make the Most of Your Ads

9:10 - Know Your Digital Ecosystem

12:33 - Facebook Ads Dashboard

16:00 - Leading Metric

17:53 - Facebook Ads that Stand Out

35:40 - The Secret to Successful Ads

Building the Perfect Carousel Ad

September 2020

3:10 - Ad Challenge

6:53 - Why Carousel Ads?

8:34 - Showcase Your Practice

9:37 - Customize Specificity

11:12 - Give an Experience

13:47 - Set Up Your Campaign Step By Step

Stories That Stick: Mastering Instagram

October 2020

9:30 - 7 Reasons Why Stories Rock

12:16 - Story Features 101

23:38 - Key Engagement Features

39:02 - 3 Ways to Drive Engagement

54:02 - Bonus Features

54:55 - Recap

Creating Raving Fan Patients For Practice Acceleration

 November 2020

3:10 - Fact #1 - You Can't improve what you don't measure

4:07 - Fact #2 – Patient satisfaction is fool’s gold. Go for loyalty (NPS)

11:20 - Fact #3 – First who, then what

26:25 - Fact #4 – Build your practice’s desired culture

37:24 - Fact #5 – Build out a formal customer service program

49:30 - Recap

Getting Ready for Success in 2021

December 2020

1:54 - Agenda: 3 steps to success

3:26 - 5 primary drivers of success

5:52 - Mindset questions to ask yourself

11:20 - 2021 Step #1: make a new beliefs system

13:02 - 2020 Reflection questions

26:45 - 2021 Step #2: set up your goals

43:08 - 2021 Step #3: build your grittiness

58:31 - Review of success steps

59:49 - 2021 Masterclass schedule

Get Your Head In The Game: Mindset Mastery

 March 2021

3:57 – Five mindset mastery constructs overview

6:58 – Mindset Mastery Construct #1 – Stoicism

13:04 – Mindset Mastery Construct #2 – Personal Development in Neuroscience

29:44 – Mindset Mastery Construct #3 – The Science of Adaptability

41:11 – Mindset Mastery Construct #4 – Habit Building

47:37 – Mindset Mastery Construct #5 – Grit

54:15 – Summary

Building Locker Room Leaders – Team Engagement & Culture

June 2021

1:06 – Agenda

2:27 – First Quarter: Clear locker room culture, mission, and core values

12:54 – Second Quarter: The Draft (first who, then what)

32:50 – Third Quarter: Training Camp (turning Rookies into players)

34:50 – Fourth Quarter: Game Time (turning players into All-Stars)

50:36 – Summary

51:55 – Connect with Dr. Jay