What’s up Kaizenovators, happy Tuesday Two Minute Drill. I am here in Las Vegas, Nevada for the Nevada Chiropractic Council meeting. I got a chance to speak yesterday to a great group of chiropractors, and it got me thinking about gambling and the history of gambling. Today’s topic of conversation is my biggest gamble and how I went all in.
We are Going All In
It started back in the Paleolithic period and the earliest dice were found in Mesopotamia about 3000 years ago. That means that people have been gambling for about 5,000 years. In fact, the earliest dice were made out of knucklebones.
Vegas was formed in 1905, it was a stopover between Los Angeles and Salt Lake City. When they decided to build a Hoover Dam in 1931, they legalized gambling here. And the rest is just history.
It got me thinking about the biggest gamble that I ever took in my life. That was in 2019 when I started Kaizenovate the technology company, to build mobile apps for chiropractors. I have never done it before, not a technology expert by any stretch of the imagination at that time. However, I knew something needed to be done, I knew patients needed a digital experience, and I knew that we needed to create a more remarkable experience for patients and meet them where they are, which is on their phones.
fast forward three years later, we have some great news to share. We have just passed the 20,000 patient milestone and we now have 20,000 patients on the app. It continues to grow exponentially and this would not be possible without my amazing team and our incredible customers who have just done a great job sharing this technology with their patients to improve their outcomes and improve the chiropractor’s practice income.
We are super excited, we are doubling down, and we are going all in. We continue to invest in technology and we invest in our future for our customers.
Thank you, guys, so much, I really am so excited about this. It’s incredible to see this growth happening exponentially is really exciting and we are looking forward to more impact in the future.
That’s the week’s Two Minute Drill. I’ll talk to you all next week.
What’s up Kaizenovators, happy Tuesday Two Minute Drill. Today I’m coming to you from St. Louis, Missouri. We are doing an EOS implementation plan with the leadership team for the chiropractic Future Strategic plan and today’s topic of conversation is passionate volunteerism.
If You’re Not Involved, Get Involved
We are discussing how to implement EOS for the chiropractic future strategic plan. More importantly, we’re talking about things like passionate volunteerism, connection, collaboration, innovation, and how we can actually move the profession forward through these initiatives.
This has been a very powerful meeting thus far, and we are just getting started. However, as we go through the day, we are building even more infrastructure into the plan in order to execute the strategy to move our profession forward. Everything from research to government relations to technology to internal and external communication, communication within the profession as well as communication with the general public and other individuals that can help us move our profession forward.
We’re having a great time, we’re working really hard, and I just want everybody to know that there are people out there who are passionate volunteers, there are people out there just working really hard volunteering their time to move our profession forward to escalate the impact that we create for chiropractic and the patients that we serve.
Passionate volunteerism. If you’re not involved, get involved. It’s fun, it’s impactful, and it can change your life for the better.
That’s this week’s Two Minute Drill. I’ll see y’all next week.
What’s up Kaizenovators, happy Tuesday Two Minute Drill. Today I’m coming to you from the National WWII Museum in New Orleans. I am standing next to the statue of Anne Frank. There’s a bench here that has the inscription “Sometime this terrible war will be over. Surely the time will come when we are people again, and not just Jews.”
Speak Out Against Racism
This whole video that I’m taping today, I’ve taped I don’t know how many times trying to express the right words of how I feel and the message that I want to convey. It’s been spurred by Kanye West, now known as Ye, and his anti-Jewish comments. I have such a hard time understanding how someone who’s probably been the victim of racism in their life is a racist and expressing hate.
The most important question that I want to ask you is, what if it was you? What if you were the victim of racism, persecution, discrimination, and execution? What if it was you? How would you feel? History changes all the time and at some point in time, your race, your religion, your sexual identity, your gender, whatever, you could be the victim as well.
I’m asking you to think about this really important question and what you would do if it was you. I hope you would say I would speak out. I would speak out against racism. I would speak out against discrimination. I would speak out against persecution and execution.
I’m probably not doing a great job of conveying how I feel on this Two Minute drill, but I think you get the message. We’re human and racism is just unacceptable! I am asking you to think about what if it was you and what you would do to prevent your people from being discriminated against.
That’s this week’s Two Minute Drill. Y’all have a great week.
What’s up Kaizenovators, happy Tuesday Two Minute Drill. Today I’m coming to you from the beautiful National Harbor, south of Washington, DC, on the Potomac River, a really cool development. This place has grown incrementally. I’m sure they’ve had their challenges during covid, even post covid with all the things happening in the economy. Today’s topic of conversation is Incremental improvement.
Beautiful National Harbor
Slowly but surely, they just keep adding and growing to this really cool development. More restaurants, more shops, more commercial space, more residential space, it just continues to evolve and grow. It got me thinking a little bit about what’s going on in our practices here in the DC region around incremental growth and improvement.
12 months ago, Google, Apple, somebody changed their algorithm and it affected our digital marketing campaigns, and we struggled for a really long time trying to figure it out. Now, do we have it all? No. Have we made progress, incremental progress in figuring some of these things out, including things like SEO? the answer is yes, we have.
I often say that when you have challenges in your practices or your businesses, it’s either a people problem, a process problem, or a knowledge problem. knowing that, our processes were tight and our people are amazing, we just didn’t have the knowledge that we needed.
What do we do? We researched, we read, we watched videos, and we talked to many people, so-called experts, some of them experts, some of them not. We talked to these people to find out as much as we could to research, to learn in order to solve these issues. Slowly but surely incrementally we’ve made progress.
When dealing with challenges in your practice, I’m just going to encourage you to think about ways to incrementally grow, incrementally, learn research, apply, iterate, and if it works, great. If it doesn’t work, try again. Talk to more people and watch more videos. We live in the information age, and we are not in a shortage of knowledge.
Incremental improvement is what it’s all about. That’s this week’s two-minute drill, and I hope you guys have a great week.
Book Talk: Top 5 Business Books Chiropractors Must Read
Over the last 5 months, Dr. Jay highlighted five of his favorite business books that helped him become a better leader. If you are a young doctor, a business owner, a leader, a manager, or a practice owner these 5 books are a must to read.
1- Never Lose a Customer Again by Joey Coleman
Dr. Jay is often asked what’s his favorite book and he always starts with Never Lose a Customer Again by Joey Coleman. Do you know that businesses lose between 20 and 70% of their customers within the first hundred days of interacting with them?
What Joey Coleman does in his book is lay out a particular strategy to help businesses of all kinds not only ensure they keep their customers for the first hundred days but that they keep their customers for life. He includes a very specific roadmap, a step-by-step guide, that provides business owners, CEOs, and employees with the knowledge, confidence, and self-control needed to deliver exactly what the customer needs WHEN they need it. You have to read Never Lose a Customer Again if you want to keep your customers for life and grow your business. It will change your life!
One of Dr. Jay’s favorite business books is Traction by Gino Wickman. Dr. Jay went to Detroit and took a coaching program with Geno and learned all about the Traction Model. This book helps businesses develop business infrastructure in order to run their business and create traction for growth. He talks about the six critical elements of driving infrastructure to attain the goals in order to grow your business to the newest heights possible. If you want to grow your business and build your infrastructure, check out Traction by Gino Wickman.
In this book, Ryan explores stoicism and talks about the lessons that we learn as we deal with obstacles. One of Dr. Jay’s favorite quotes from the book is from Marcus Aurelius, “The impediment to action advances action. What stands in the way becomes the way.” That’s been a motto for Dr. Jay that gets him through some of life’s toughest challenges. If you want a great book, check it out.
Drive by Daniel H. Pink’s book was really influential in helping Dr. Jay understand how to work, grow, and develop with his team. Drive starts with an introduction to what motivates or drives humans to accomplish tasks. Daniel examines the three elements of true motivation in his book – autonomy, mastery, and purpose. Autonomy is the desire to be self-directed. Mastery is the urge to get better at stuff. Finally, purpose, everybody needs a transcendental purpose, especially in their work.
If you just started a business, you are moving to a new leadership role, or are a business owner this is a good book to read as it provides you with good insights on how to manage people effectively and get your team to accomplish necessary goals.
In Hooked, Nir Eyal talks about what drives human behavior change, and he teaches that we have triggers in our lives that create actions. When we have variable rewards tied to those actions, we make an investment in doing more of the same actions. In other words, building better habits, and the intersection of digital human behavior changes and offline human behavior changes, are the same.
Two Minute Drill: Exploring Different Opportunities
What’s up Kaizenovators, happy Tuesday Two Minute Drill. Today I’m coming to you from beautiful Coeur D’Alene, Idaho. I just finished my last presentation on a two-and-a-half-week journey, traveling out west and speaking at Cal Chiro, Alaska Chiropractic Society, and the Washington State Chiropractic Association in Spokane, which I finished today. I decided I was going to go and do a little exploring. I’m going to take these trails, do a little hike, and check out the wilderness that is Coeur D’Alene.
Go Out Exploring
I got to thinking about exploring and what happened to me today. I had a phone call with our legal team for Kaizenovate, our technology company, and learned that there’s kind of a really cool thing that we’re now able to do that I didn’t know we were able to do.
I can’t really disclose right now, but I learned something that is going to help change the trajectory of our company. This all came about because I was exploring different opportunities through a lot of different people. I have done this throughout my career where I just set up meetings with people who may be able to help me or who I may be able to help.
I’ve set up lots and lots and lots of calls and zooms over the years. Most of them don’t pan out to anything but that one call that one zoom, that one connection, that one relationship that works can change the trajectory of your business and your life.
All I’m going to say is I encourage you to think about exploring different people, different businesses, different opportunities, and as many as you can within the resources of your time. Find ways to connect with people that may ultimately change your life. Don’t expect a huge return on investment in terms of the number of times that you do this, but it’s the quality of that one connection that can make a huge difference in your life.
Go out exploring Kaizenovators. That’s this week’s TMD. Talk to y’all next week.