Two Minute Drill: Incremental Growth
What’s up Kaizenovators, happy Tuesday Two Minute Drill. Today I’m coming to you from the beautiful National Harbor, south of Washington, DC, on the Potomac River, a really cool development. This place has grown incrementally. I’m sure they’ve had their challenges during covid, even post covid with all the things happening in the economy. Today’s topic of conversation is Incremental improvement.
Beautiful National Harbor
Slowly but surely, they just keep adding and growing to this really cool development. More restaurants, more shops, more commercial space, more residential space, it just continues to evolve and grow. It got me thinking a little bit about what’s going on in our practices here in the DC region around incremental growth and improvement.
12 months ago, Google, Apple, somebody changed their algorithm and it affected our digital marketing campaigns, and we struggled for a really long time trying to figure it out. Now, do we have it all? No. Have we made progress, incremental progress in figuring some of these things out, including things like SEO? the answer is yes, we have.
I often say that when you have challenges in your practices or your businesses, it’s either a people problem, a process problem, or a knowledge problem. knowing that, our processes were tight and our people are amazing, we just didn’t have the knowledge that we needed.
What do we do? We researched, we read, we watched videos, and we talked to many people, so-called experts, some of them experts, some of them not. We talked to these people to find out as much as we could to research, to learn in order to solve these issues. Slowly but surely incrementally we’ve made progress.
When dealing with challenges in your practice, I’m just going to encourage you to think about ways to incrementally grow, incrementally, learn research, apply, iterate, and if it works, great. If it doesn’t work, try again. Talk to more people and watch more videos. We live in the information age, and we are not in a shortage of knowledge.
Incremental improvement is what it’s all about. That’s this week’s two-minute drill, and I hope you guys have a great week.