Book Talk: Top 5 Business Books Chiropractors Must Read
Over the last 5 months, Dr. Jay highlighted five of his favorite business books that helped him become a better leader. If you are a young doctor, a business owner, a leader, a manager, or a practice owner these 5 books are a must to read.
1- Never Lose a Customer Again by Joey Coleman
Dr. Jay is often asked what’s his favorite book and he always starts with Never Lose a Customer Again by Joey Coleman. Do you know that businesses lose between 20 and 70% of their customers within the first hundred days of interacting with them?
What Joey Coleman does in his book is lay out a particular strategy to help businesses of all kinds not only ensure they keep their customers for the first hundred days but that they keep their customers for life. He includes a very specific roadmap, a step-by-step guide, that provides business owners, CEOs, and employees with the knowledge, confidence, and self-control needed to deliver exactly what the customer needs WHEN they need it. You have to read Never Lose a Customer Again if you want to keep your customers for life and grow your business. It will change your life!
One of Dr. Jay’s favorite business books is Traction by Gino Wickman. Dr. Jay went to Detroit and took a coaching program with Geno and learned all about the Traction Model. This book helps businesses develop business infrastructure in order to run their business and create traction for growth. He talks about the six critical elements of driving infrastructure to attain the goals in order to grow your business to the newest heights possible. If you want to grow your business and build your infrastructure, check out Traction by Gino Wickman.
In this book, Ryan explores stoicism and talks about the lessons that we learn as we deal with obstacles. One of Dr. Jay’s favorite quotes from the book is from Marcus Aurelius, “The impediment to action advances action. What stands in the way becomes the way.” That’s been a motto for Dr. Jay that gets him through some of life’s toughest challenges. If you want a great book, check it out.
Drive by Daniel H. Pink’s book was really influential in helping Dr. Jay understand how to work, grow, and develop with his team. Drive starts with an introduction to what motivates or drives humans to accomplish tasks. Daniel examines the three elements of true motivation in his book – autonomy, mastery, and purpose. Autonomy is the desire to be self-directed. Mastery is the urge to get better at stuff. Finally, purpose, everybody needs a transcendental purpose, especially in their work.
If you just started a business, you are moving to a new leadership role, or are a business owner this is a good book to read as it provides you with good insights on how to manage people effectively and get your team to accomplish necessary goals.
In Hooked, Nir Eyal talks about what drives human behavior change, and he teaches that we have triggers in our lives that create actions. When we have variable rewards tied to those actions, we make an investment in doing more of the same actions. In other words, building better habits, and the intersection of digital human behavior changes and offline human behavior changes, are the same.
Two Minute Drill: Exploring Different Opportunities
What’s up Kaizenovators, happy Tuesday Two Minute Drill. Today I’m coming to you from beautiful Coeur D’Alene, Idaho. I just finished my last presentation on a two-and-a-half-week journey, traveling out west and speaking at Cal Chiro, Alaska Chiropractic Society, and the Washington State Chiropractic Association in Spokane, which I finished today. I decided I was going to go and do a little exploring. I’m going to take these trails, do a little hike, and check out the wilderness that is Coeur D’Alene.
Go Out Exploring
I got to thinking about exploring and what happened to me today. I had a phone call with our legal team for Kaizenovate, our technology company, and learned that there’s kind of a really cool thing that we’re now able to do that I didn’t know we were able to do.
I can’t really disclose right now, but I learned something that is going to help change the trajectory of our company. This all came about because I was exploring different opportunities through a lot of different people. I have done this throughout my career where I just set up meetings with people who may be able to help me or who I may be able to help.
I’ve set up lots and lots and lots of calls and zooms over the years. Most of them don’t pan out to anything but that one call that one zoom, that one connection, that one relationship that works can change the trajectory of your business and your life.
All I’m going to say is I encourage you to think about exploring different people, different businesses, different opportunities, and as many as you can within the resources of your time. Find ways to connect with people that may ultimately change your life. Don’t expect a huge return on investment in terms of the number of times that you do this, but it’s the quality of that one connection that can make a huge difference in your life.
Go out exploring Kaizenovators. That’s this week’s TMD. Talk to y’all next week.
What’s up Kaizenovators, happy Tuesday Two Minute Drill. Today I’m coming to you from what looks like to be a little town in Bavaria, Germany, but I am not. I am here in Leavenworth, Washington. Which is a little town in the center of the state. This town was founded during the railroad boom and the homesteaders in the 1800s. When the depression hit, this town went into a deep economic spiral. Today’s topic of conversation is how to turn challenges into prosperity.
Differentiation Create Prosperity
When the depression hit, this town went into a deep economic spiral. It took about 60 years for the people who remain in this town to figure out that they need to do something and get this town more viable economically. What they did was they decided they were going to create a Bavarian town in the middle of the US, in the middle of the state of Washington. They privately funded and redecorated all of the buildings in this town with a Bavarian theme. Now, this is a serious travel destination for people to come and visit, especially during this time of year, which is Octoberfest.
What are the lessons to be learned?
The first lesson to be learned is that there is opportunity in every challenging time. They suffered through some tough times during the depression, and although it took several decades, they figured out how to make this town economically viable and prosperous.
Two, differentiate yourself. This is an incredible little place, there’s nothing in the US that I’ve ever seen that looks like this, It is so different and cool. I remember seeing it in a travel magazine and thinking, God, one day I’d love to visit here. Luckily enough, I had the opportunity to be in Washington this week to speak at the Washington State Chiropractic Association meeting, and I figured I might as well check it out because I’ve always wanted to come here.
Leavenworth, Washington, it’s all about finding opportunities and challenges and making sure that you learn how to differentiate your business and your brand to create prosperity.
That is this week’s Two Minute Drill. Hope you guys have a great week and I’ll talk to you next week.
What’s up Kaizenovators, happy Tuesday Two Minute Drill. Today I come to you from Land’s End in Homer, Alaska. This place is both beautiful and also unforgiving. It made me think a little bit about how that’s kind of a metaphor for life. Life can be beautiful but life can also be a bit unforgiving. When dealing with life’s challenges, how do we also not let go of what’s beautiful around us? that’s what I have been thinking about this week.
I’ll give you guys an update on Hana. Thank God she had clean margins around the excision of her tumor. Last week, however; we did find out that she has the most aggressive form of cancer and therefore she is now getting chemotherapy.
How do I make sure that this unforgiving circumstance that came into our lives doesn’t adversely affect my ability to see beauty? I’m not talking about just the beauty here but I’m talking about all the beauty around me in my life the people that I work with, my friends, my family, my loved ones, and my other puppy deputy. Just remembering that I’ve got a lot of beauty around me.
How do I not just stick these feelings into a tiny little box? These feelings of despair, hopelessness, frustration, and curiosity, why is this even happening? Stick it in a tiny little box and just move on. However, my goal, and what I want to share with you guys today is I’m going to work hard on exploring these feelings.
I’m going to meditate, pray, journal, and all the combinations of the above to make sure that I figure out exactly how I’m feeling about this situation so that I can manage these emotions effectively and productively so that I can work and take action to support Hana’s recovery and just stay positive.
Going there with my feelings and appreciating the other elements of beauty around me in my life when unforgiving moments happen is this week’s Two Minute Drill message.
I hope you guys have a great week and I’ll talk to you all next week.
What’s up Kaizenovators, happy Tuesday Two Minute Drill. Today, I’m coming to you from beautiful La Jolla, California at this amazing resort called Estancia. I’m here for the Cal Chiro conference. An amazing event with a fantastic crowd. I had a lot of fun speaking this weekend. Today’s topic of conversation is talent management.
Performance Review & Recruiting Strategy
I have had several conversations this weekend with owners of practices who have said, you know what, I’m having some staff issues and I don’t know what to do. In this one particular conversation that I had, this chiropractor had an office manager, a long-time office manager whose performance was starting to slip.
I said, First and foremost, you should sit down and have a meaningful, honest conversation with this employee, and talk to them about what you’re observing and how it’s impacting the business. Help me understand why this is going on. What can I do to support you better? What can I do to support your continued improvement here? If the decision comes to, this is no longer working for one of us, or both of us, then let’s decide to move on and support each other in that transition. You can support your person leaving and they can support you while you find the next best person for this role.
We should be having regular performance conversations with our direct reports, regular one-on-ones all the time. However, if that’s not happening and you’re having a performance issue, you’ve got to sit down and talk to that person.
That ties to the next point, that I shared with her, which is having a recruiting strategy. We have a part-time on-demand recruiter. I found her on LinkedIn, she is amazing. When we have open roles in our companies, we say, hey, Chrisy, find us this person and she does. We’ve got an amazing team thanks to her. She does a great job, but also, we have every single role in our companies posted on Hireology and Indeed all the time.
Now, you might think, Well, that’s crazy. What do your employees think? Well, guess what? The great performers don’t care. They’re happy about it because they want other great performers to join the company, and the only ones that are worried are going to be the ones that are not performing well. Luckily, we don’t have those folks. We have great performers.
I highly encourage you to post all of your positions for your company and have them open all the time so you have a constant pipeline of people that you can pull from in case someone just decides to jet unexpectedly.
Make sure you’re having regular performance conversations and make sure that you have recruiting strategies so that you can grow your team and your practice to the best of your ability and have a lot less stress doing it.
Happy Tuesday Two Minute Drill, and I’ll talk to you next week.