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Two Minute Drill: Transactional Vs. Relational

What’s up Kaizenovators, happy Tuesday Two Minute Drill. Today’s topic of conversation is transactional versus relational. I just got off a call a minute ago with a buddy. Brilliant dude, chiropractor, very successful. He was telling me a story about why he moved from one vendor to another.

Building Relationships

Vendor number one was very transactional while they came out the gates racing hot. Everything was about the transaction. He saw through it initially, and when he got enough of it to say, “you know what, enough is enough!” He needed to move to another company, even though the product was the same. He needed to move to a company where the relationship is. Well, it’s relational.

It just got me thinking about my experiences. I recently took a group of people out to a restaurant, and the waiter was very professional; nice restaurant and very professional. Everything was about the upsell. We just ordered eight sides; he is like, would you like any more sides? I’m like; we just ordered 18,000 sides! Do we need another side? Or we just got a couple of bottles of wine. Would you like another bottle of wine? No, we are good! If the wine runs out, we will tell you.

The flip side of that was I was just at another restaurant last night, and the owner came out and gave us tastings of wine for free at like no charge. Not because he’s trying to do anything other than giving us a great experience and build a relationship to be repeat customers.

I guarantee you that everybody watching this video is pretty much a relational person. But just in case you think about the transaction. First, I would encourage you to think about people and relationships because that matters. That’s what makes our lives richer, and at the end of the day, it makes our bank account richer too, but don’t do it just for that reason.

All right. That’s this week’s Two Minute Drill.

Have a great one. And I’ll talk to you next week.

Your questions and feedback are always welcome and appreciated!
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Kaizenovate | Chiropractic Growth