This week’s Two Minute Drill is inspired by a LinkedIn post/video Dr. Jay saw this week by his good friend and world-class branding expert Kait LeDonne. Kait helped Dr. Jay’s clinics with their rebranding journey and transformed them into their current name, Kaizo. Kaizo is the Japanese word for rebuild or reconstruct. In the gaming world, it is known as a hack or pushing the limits of human potential, which really tied to the company’s DNA.
In this recent LinkedIn post, Kait talks about the importance of repetition in messaging. Listen to this week’s TMD to hear Dr. Jay speak about how to specifically tie this concept of repeating messages to your communication with your staff.
Repeat yourself at least 7 times
In the video Dr. Jay watched, Kait spoke about the importance of repetition in messaging. People need to hear a message at least seven times for it to sink in. They also need different contexts around the messaging so they actually get it.
Why is this important for you as a practice owner or a leader?
Let’s think about our teams. We have to repeat things many times to our teams in order to drive results. In Dr. Jay’s messaging to his teams he is constantly repeating himself over, and over, and over again. The context may be different but the overall message to achieve a certain goal is exactly the same.
Many times new leaders will ask, “Why do I need to say the same thing over and over to my employees?”. It’s because they are human! We need to hear things over and over again. We also need to hear them in a different context to make a greater understanding of how we use that information and apply it in a variety of different ways.
This week’s message to you, as leaders and business owners:
Don’t get frustrated when you are repeating messaging.
Find new ways to communicate the same important message over and over again.
Personalize them so people understand the why, what, and the how and what you are expecting to achieve from the message.
Share with us on our Facebook page what you feel you are constantly repeating to your staff and how you are going to change the context this week.
You have to watch this video to see what Dr. Jay is up to this week. You may be confused when you first see him but keep watching.
Stepping out of your comfort zone
This week Dr. Jay is stepping out of his comfort zone with the goal of helping him grow. He’s not talking about growing his hair, but growing as a human. Abraham Maslow, a famous humanistic psychologist, said “what one can be, one must be”. In order to be what you can be, you have to take chances. You have to experiment in order to learn and grow. Ask yourself,
What are you doing to experiment?
What are you doing to learn and grow?
What are you doing to be your very best self?
Think about these questions and share with us on our social channels what you are going to do this week to step out of your comfort zone to learn, grow, and be your best self.
Dr. Jay is back in Florida this week, in part to take his dad to see his good friend Dr. Bagnell, who is one of the best chiropractic neurologists. He traveled down to Florida on Sunday and ran into every kind of travel headache: canceled flights, rebooked flights, changing airports, sitting at your gate for hours, and missing luggage. Listen to this week’s Two Minute Drill to hear about his crazy travel day and what lessons can be learned from it.
I’m sure many of you can relate to Dr. Jay’s story of the challenges we face when traveling. The three lessons we can take away from his experiences are:
When we come against a challenge, remain cool and remain positive – Many of our problems are first-world problems, put them in perspective and figure out what needs to get done.
Take some calculated risks – Dr. Jay took some risks, like booking a flight out of a different airport, and they paid off.
Find ways to pivot – At a certain point you just have to pivot. If things aren’t going the way you want them to, you have to change your plan.
When you run up against challenging times, remain positive, take some chances, and pivot when you need to.
We would love to hear about your travel challenges and what those experiences taught you. Make sure you share on any of our social channels!
Two Minute Drill: Lessons From the NCAA Championship
The NCAA Men’s Basketball Championship game last night is the inspiration for this week’s Two Minute Drill with Dr. Jay. Watch this week’s TMD to hear what stood out as lessons for great leaders during the Championship game
A few things stood out while watching the NCAA Men’s Basketball Championship game.
The Baylor coach, Scott Drew, was first hired by Baylor in 2003. That means it took him 18 years to win a championship. What lesson can we as leaders take from this? Sometimes success is a marathon and not a sprint. Winning championships doesn’t happen overnight. Moving into Q2 of 2021 and working toward achieving your goals, think about: What do you need to stop doing, what do you need to start doing, and what do you need to change in order to ensure you achieve your goals?
2. The quote but an unknown coach, “It’s not about the X’s and O’s, it’s about the Jimmy’s and Joe’s”. It is so critical that in order to achieve your level of success you’ve got to have the right Jimmy’s, Joe’s, Jane’s and Janet’s. We’ve said this a lot in past, you have to have the right people in the right seats on the bus.
When you think about your goals for Q2 and achieving success, think about the people on your bus and what it will take to get to your ultimate destination and remember that success is a marathon, not a sprint.