FIRST WHO THEN WHAT

FIRST WHO THEN WHAT

First Who:

  • How do you know they are the right people?

    • Align with the core values

    • have the required skillset

    • enjoy working with them

  • Step 1: Review Core Values

    • who you are

    • what you believe

    • how you believe

  • Step 2: Rate your team on the value vs performance matrix

  • Step 3: Identify timeline for improvement

  • Step 4: Prepare for performance discussion

  • Step 5: Sit down and go there

Then What

  • Are the in the right seat?

  • Accountability Chart

  • GWC – get it, want it, capacity to do it

  • Purpose

GROWTH ROADMAP

GROWTH ROADMAP

In this Masterclass, Dr. Jay Greenstein and Lucas Braga cover 3 important elements of content creation. They discuss how to implement the specific steps necessary for generating engaging content and nurturing your leads so your digital marketing efforts lead to maximum results.

We provide you with a Worksheet that offers details and tips for how to effectively implement strategic and consistent processes for your content creation and growing your practice.

Content Creation:

  • Content Planning

    • what

    • who

    • when

  • Content Creation

    • Setting

    • Subjects

    • Media

  • Content Delivery

    • Platform Nativity

    • Timing

    • Captions

  • Engagement and Lead Creation

    • Friction-less Content

    • Eager to Engage

    • Capturing Leads

  • Lead Management

    • Get Organized

    • Automation is King

    • 25/50/25 rule

  • Patient Acquisition

    • Remarkable Experiences

    • Adherence to Treatment Plan

    • Exponential Growth

Process Implementation

  • First Who, Then What

  • Job Description

  • Weekly “Stand Ups”

  • Weekly 1:1’s

  • Kaizenovate!

Download Worksheet