CREATING THE CHIROPRACTIC PRACTICE OF THE FUTURE
Hey everybody, this is Dr. Jay coming to you from Hollywood Beach, Florida. Literally this is the fifth city that I’ve been in in the last 17 days. I’ve been traveling around the country teaching about the intersection of technology, healthcare, and chiropractic and so I just want to share some of that with you all today.
And by the way speaking of sharing, I think I’ll share the view with you. Is this not beautiful? Check out the ocean! I think I might even see South Beach all the way down there, that’s pretty cool.
So anyway, let’s talk about creating the practice of the future and that really revolves around technology. And there are three M’s that come to mind.
- Markerless Cameras. We use 3d markerless cameras in our practice to be able to identify faulty movement patterns in our patients that otherwise the human eye could not pick up. We use two different technologies -one is called Woodway the second is called Kinetisense – great companies. Check them out. If we can use technology to identify things that the human eye can’t pick up we’re going to get better outcomes with our patients.
- Money. You know what people are afraid to talk about money. “Oh I don’t wanna talk about money, I just care about my patients.” Oh of course we care about our patients, that’s why we got into what we got into. But at the end of the day we deserve to be paid for the value that we’re delivering. And we know that there are forces in play, specifically third party payers and third party administrators that don’t want to pay us for the value that we’re delivering. So how do we fight back and get our money? We fight back by using data and analytics. So we use a company called Infinedi – they’re a claims clearing house, but they’re more than that because they help us identify very clearly in aggregate when a payer is not paying us correctly, inappropriate bundling, which codes are getting inappropriately bundled and when. So data and analytics really is about making sure that we have the money to build the practice of the future.
- Mobile. You know what, we’ve got to meet patients where they are and that’s on their phones. We know that 40% of the population only search the web on a mobile device. We also know that engagement with mobile apps is better than patients using a laptop or even a mobile optimized website. So how do we engage patients with mobile apps? Well there’s lots of ways to do that. First of all, they’re using mobile apps all the time and they’re probably they’re probably importing or they have some of their health data on the mobile apps, so ask them to share that information with you. There’s also ways that we can engage patients to improve adherence to their care plans using mobile apps, to improve their scheduling, to improve their compliance, there’s all things that we can do to improve patients outcomes and experiences using mobile apps. So think about ways that we can use mobile apps, talk to your patients about it, and talk to us about it too because we found some ways that we can use mobile apps to improve adherence and experiences as well.
So that’s it. It’s all about markerless cameras, making sure we make the money that we deserve to make by the value that we’re delivering through the use of data and analytics, and meeting patients where they are on their mobile device.
So here it is from South Florida wishing you all the best success in building and creating the practice of the future. I’m super excited for it and I hope to see y’all soon.
