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CREATING THE CHIROPRACTIC PRACTICE OF THE FUTURE

CREATING THE CHIROPRACTIC PRACTICE OF THE FUTURE

Hey everybody, this is Dr. Jay coming to you from Hollywood Beach, Florida. Literally this is the fifth city that I’ve been in in the last 17 days. I’ve been traveling around the country teaching about the intersection of technology, healthcare, and chiropractic and so I just want to share some of that with you all today.

And by the way speaking of sharing, I think I’ll share the view with you. Is this not beautiful? Check out the ocean! I think I might even see South Beach all the way down there, that’s pretty cool.

So anyway, let’s talk about creating the practice of the future and that really revolves around technology. And there are three M’s that come to mind.

  1. Markerless Cameras. We use 3d markerless cameras in our practice to be able to identify faulty movement patterns in our patients that otherwise the human eye could not pick up. We use two different technologies -one is called Woodway the second is called Kinetisense – great companies. Check them out. If we can use technology to identify things that the human eye can’t pick up we’re going to get better outcomes with our patients.
  2. Money. You know what people are afraid to talk about money. “Oh I don’t wanna talk about money, I just care about my patients.” Oh of course we care about our patients, that’s why we got into what we got into. But at the end of the day we deserve to be paid for the value that we’re delivering. And we know that there are forces in play, specifically third party payers and third party administrators that don’t want to pay us for the value that we’re delivering. So how do we fight back and get our money? We fight back by using data and analytics. So we use a company called Infinedi – they’re a claims clearing house, but they’re more than that because they help us identify very clearly in aggregate when a payer is not paying us correctly, inappropriate bundling, which codes are getting inappropriately bundled and when. So data and analytics really is about making sure that we have the money to build the practice of the future.
  3. Mobile. You know what, we’ve got to meet patients where they are and that’s on their phones. We know that 40% of the population only search the web on a mobile device. We also know that engagement with mobile apps is better than patients using a laptop or even a mobile optimized website. So how do we engage patients with mobile apps? Well there’s lots of ways to do that. First of all, they’re using mobile apps all the time and they’re probably they’re probably importing or they have some of their health data on the mobile apps, so ask them to share that information with you. There’s also ways that we can engage patients to improve adherence to their care plans using mobile apps, to improve their scheduling, to improve their compliance, there’s all things that we can do to improve patients outcomes and experiences using mobile apps. So think about ways that we can use mobile apps, talk to your patients about it, and talk to us about it too because we found some ways that we can use mobile apps to improve adherence and experiences as well.

So that’s it. It’s all about markerless cameras, making sure we make the money that we deserve to make by the value that we’re delivering through the use of data and analytics, and meeting patients where they are on their mobile device.

So here it is from South Florida wishing you all the best success in building and creating the practice of the future. I’m super excited for it and I hope to see y’all soon.

WHAT TO DO WHEN PATIENTS STOP SHOWING UP.

WHAT TO DO WHEN PATIENTS STOP SHOWING UP.

Hey everybody it’s Dr. Jay Greenstein, and I’m so excited to talk to you today because what we’re talking about today is really important and near and dear to my heart.

It’s improved patient engagement, improved adherence to treatment plans and ultimately improved outcomes.

So all of us are practicing chiropractors and what we really care about is getting our patient’s well. And they get well by adhering to their treatment plan. I’ve been doing this a really long time, over 25 years – I’m sure a lot of you out there have been doing it a long time as well – and we know the one killer of a practice is when patients don’t adhere to their care plans. They don’t show for their appointments or they discharge too soon.

We also know, at least from our data, is that the most common reason why patients self discharge and don’t follow through with their treatment plan is because they feel better. We know the number one reason why patients have a future problem is because of the past problem. And that’s because they stopped treatment when the pain goes away.

So in our practice we were like okay we need to solve this problem. So our research team and our tech team got together and we decided we were going to build a mobile app. We’re going to meet patients where they are, which is on their phones.

40% of the population only do searches on the internet using their phone.

So we’re going to meet people where they are, build a mobile app and engage our patients and ways that they’ve never been engaged with before. And here’s what we found. We found that if we could create a reward system, which we did, inside the mobile app, and patients who are rewarded for adhering to their care plan, which they are they would adhere better and get better outcomes.

And what we learned is that we had a 36% increase in adherence just by patients using the reward system inside the mobile app. So that’s really cool!

Better engagement, better adherence, better outcomes, and the stronger practice to boot.

So if you’re interested and want to know more, please feel free to click on the link and we will absolutely reach out to you, talk to you about how a mobile application that’s custom-built for your practice can help you and your patients be more successful.

Get your very own mobile app for your unique practice! CLICK HERE!

ADVANCE YOUR REHAB SKILLS AND GROW YOUR PRACTICE

ADVANCE YOUR REHAB SKILLS AND GROW YOUR PRACTICE

Hey my name is Dr. Patrick and I’m the clinic director here at Kaizo Health. We’re really happy to announce that we are going to partner with Performance Health this year to put on three seminars. These seminars are going to be used for any chiropractor looking to add active care and rehabilitation in an evidence-based way into their practice. It’s going to consist of three weekends and these weekends can be used to be put towards your rehab diplomate so 36 hours in total, you’re going to learn a lot of great stuff and it’s really going to improve your patient care.

CLICK HERE to learn more about the course!

3 Weekends. 36 Credit Hours toward DACRB requirements.

WHEN

October 26-27, 2019
December 7-8, 2019
January 11-12, 2020

WHERE

Kaizo Health
827E Rockville Pike
Rockville, MD 20852

COST

$279 for 1 weekend
$747 for all 3 weekends

MCA/UVCA Members:
$249 for 1 weekend
$687 for all 3 weekends

REGISTER ONLINE!